Simon Peschcke-Koedt, Vice President Global Marketing, Head of Danish audio innovators Libratone DK, on innovations @ IFA 2017
Founded in 2009 in Denmark, Libratone is one of the first audio companies to consider the aesthetics of speakers – to move them out of the corner of the room for the consumer on the move. Libratone is on a mission to liberate sound and to expand peoples’ experiences with music in the era of streaming. This goal has driven the company’s objectives at IFA 2017, explained Simon Peschcke-Koedt, Vice President Global Marketing, Head of Danish audio innovators Libratone DK.
“We have had two goals at IFA this year: firstly, to meet with a lot of our retail partners. Half of our booth is reserved for that and it works really well. The second goal of course is to present the product range to the general audience. This year we were at Showstoppers for the first time. We were fortunate to win an IFA innovation award for our Q Adapt headphones and our Zipp speakers.
Peschcke-Koedt says the company has achieved some “great market numbers” but stresses that it is still a very small Danish brand. The company needs to expose itself to its trade partners, its end users and the press, he says.
“Libratone was founded in 2009 and effectively restarted in 2014 following new investment. All the products we have here are from ‘the new beginning’,” he said. “The company focuses on wireless audio. “It’s in our name Libratone – liberate sound. We are strong believers in setting sound free, which means it has to be wireless. A lot of companies say they’re wireless, but have a power cord. So we believe that we are truly wireless”
Photo : Simon Peschcke-Koedt, Vice President Global Marketing, Head of Libratone DK