The majority of leading TV manufacturers at IFA come from Asian markets such as China, Japan and Korea. But Loewe continues to boast of its “Made in Germany” pedigree.
Loewe head of press and PR Dr Roland Raithel said it has been a good week for German TV manufacturer. “It has been a tremendous week. We had a lot of retailers and media at the stand and they were interested in the latest products, such as our 77” OLED. We also received a lot of interest in our plans around Alexa and were able to present a study to the market about developments in wallpaper television.”
Brand distinctiveness remains a key selling point for Loewe, said Raithel: “The main difference with Loewe is that we have our own electronics platform in Germany. All of our products are made in Germany with a commitment to high quality and design. That is key to our success”
Photo: Dr Roland Raithel Head of press and PR, Loewe