Miele Enters Into New Dialog at IFA

Germany-based appliance manufacturer launches revolutionary technology for cooking

Miele heralded the “biggest launch since induction cooking” at this year’s IFA. The company said its new Dialog oven is faster and more versatile than any other cooking product.

Dr Markus Miele, Miele’s Executive Director and Co-Proprietor, said that for the very first time, a technology is being deployed in which electromagnetic waves respond to the texture of food “in an intelligent manner”.

During the unveiling of the Dialog oven, a chef demonstrated it by cooking a fish in a block of ice, at 56 degrees, without the ice melting.
Miele said: “The time has now come to reinvent cooking – with the Dialog oven from Miele. Meat, for example, is cooked more uniformly, retaining its juices. Fish and vegetables keep their fine structure and dough rises significantly better.”

The Dialog oven will launch in April 2018.

Dr Reinhard Zinkann, Miele’s Executive Director and Co-Proprietor, said that Miele, as a first mover for bringing white goods to IFA for the first time in 2008, was very happy with its performance at this year’s IFA.

He said, “IFA is, in my opinion, the most important trade show in our industry sector in the world. It is a platform where we can demonstrate to the whole world and display our innovations and that we are innovative.

“There is no other platform that allows us the same. Our trade customers are coming here because they can find one trade show, in one place, all they sell, whether that is brown goods, grey goods, phones or white goods.

“Most of the electrical retailers sells at least two or three of these products groups and at IFA, they can find all the suppliers they need. For time and convenience reasons, they prefer to have an all- in-one trade show – the public like the all-in-one format too”.


Photo: Dr Reinhard Zinkann – Executive Director and Co-Proprietor, Miele
with stand staff demonstrating new appliances