Smart Innovations Drive Best-Ever IFA For Siemens

Siemens Home Appliances unveil a number of smart innovations across all the major domestic categories

Key product highlights on the Siemens stand included the iQ500: the first cooker in the Siemens portfolio to be connected via the Home Connect App, meaning it can now also be controlled with Amazon Alexa.

Roland Hagenbucher, chief executive at Siemens Home Appliances, said, “For many people, this Seamless Life, a life powered by smarter technologies that work perfectly together and give us better control of our everyday lives, comes down to better integration of connected appliances in the home.”

Mr Hagenbucher said the iQ500 series sets new standards in its class in terms of features too. The temperature reaches 175 °C in just five minutes thanks to a rapid heating feature, without consuming additional energy.

Siemens also released the findings of a new follow-up study to last year’s Seamless Life research, undertaken by Goldsmiths, University of London.
Other highlights on the Siemens stand included the XXL refrigerator with connected camera, which is 70cm wide and 80cm deep, and, Mr Hagenbucher said, offers 35% more space than a standard sized fridge-freezer.

In home laundry, Siemens presented its new avantgarde range, which features a new size segment with a drum volume of up to 10kg.

Olaf Nedorn, Head of Marketing and Communications at Siemens, said: “IFA was a great success, press wise at the beginning of the week. We focused on our core topic of connectivity. Secondly, end consumer wise, people came and seemed really interested in connectivity and our other innovations, including in the cooking category.

“Our trade partners were really positive and were buying. IFA 2017 was the best-ever for Siemens and furthermore, it was also a very relaxed atmosphere which is also a sign that people are in a very good buying mood. We are very happy with our sales at this year’s IFA”.