Bosch emphasised smart innovations that can support the seamless lifestyle. A series of five “living spheres” focusing on different aspects of modern life showcased products in a way that reflected the company’s consumer-centric thinking. The word “simply” was used in several places to emphasise the importance of ease of use. A wide central aisle with colourful lighting made it easier for visitors to relax and enjoy the appliances on display. Simply Clean World presented an amusing upside-down motif.