Stand out Stands – Hisense

Hisense focused on the upcoming FIFA World Cup – of which the company is a key sponsor. The company had its latest Series 8 and Series 9 ULED televisions on show at the stand, all of which were showing clips of past soccer matches, anticipating the excitement of the 2018 FIFA tournament in Russia. Soccer balls mounted on poles guided delegates to the heart of the stand which was dominated by a giant screen showing non-stop soccer action.