Stand out Stands – Siemens

The Siemens stand at IFA this year was branded the Concept Mall, and was designed to explore “the seamless lifestyle in a connected way across a range of exciting scenarios”, according to the company’s marketing head Olaf Nedorn. A stand-out feature of the stand was a Tesla car that can operate home appliances from remote locations. Another highlight was the Avantgarde series of washers and dryers that combine networking, smart technologies and modern design.