A number of new products are being launched by Beurer at IFA
With many trends in the area of health, Beurer is presenting a range of innovations at IFA. We spoke to Georg Walkenbach, Managing Director of Beurer, and started by asking him about the area of reducing stress.
One way of reducing stress is heart rate variability (HRV) training. The term “heart rate variability” (HRV) describes the ability of the human body to adjust the frequency of the heart rhythm to different situations in life. Launching at IFA, the stress releaZer provides a new way of controlling HRV. The stress releaZer is compatible with the free Beurer CalmDown app. The app enables the user to create a tailored exercise programme with a reminder function. The training units can also be customised, for example with music and light. A weekly evaluation of the personal stress level coupled with direct feedback after every exercise further help the user to analyse and better understand how they handle stress.
We understand that Beurer is unveiling a world first in the area of cellulite reduction at IFA, what can you tell us?
The first cellulite releaZer has proven medical claims. We can really claim to reduce cellulite, which is a mass market. The targeted use of vibration massage with the Beurer cellulite releaZer increases microcirculation in the tissue, and encourages and accelerates the reduction of fat molecules.
This demonstrably and visibly tones up the deep tissue – for noticeably smooth, firm, and toned curves.
What is Beurer doing in the area of self-optimisation?
Self-optimisation is a huge trend. The Beurer EMS homeStudio is a high-end EMS device for use at home. Together with the free Beurer EMS HomeStudio app, users are provided with professional EMS training. The user can choose between Fitness & Power and Relax & Wellbeing, with a total of 20 workouts available in the app. The level of difficulty can be customised and users can also create their own workouts from 50 exercises. The device comes with four cuffs and eight electrodes which are controlled via four separate channels.