TV WHEN IT’S ON – ART WHEN IT’S OFF.

Samsung Electronics this year reimagined its award-winning lifestyle TV, The Frame. With enhanced features, new customisation options and more than 800 available works of art, The Frame for 2018 transforms the living room into a dynamic gallery space.

Owners of The Frame now have more ways than ever to customize the look and feel of their room. The Samsung Art Store, the world’s largest art platform for TV, houses an ever-growing and diverse library of artwork from some of the most prominent museums, galleries and artists around the world – including the recent addition of more than 30 iconic pieces of photography from The New York Times.

KEY SELLING POINTS

  • Surprise factor –owners surprise guests with a “different” breed of device
  • Variety – choose an image to suite one’s mood when TV is off
  • Image quality – the Frame features a crisp, clear 4K UHD screen with HDR10+ so users can view content just as the director intended.

CITYCUBE