C+A develops instant SUCCESS

Photographic brands like Polaroid and Kodak are benefitting from instant photographic trends, says C+A co-founder Chaim Piekarski

With a portfolio of businesses that includes Polaroid and in- flight publication SkyMall, New Jersey-based company C+A Global arrives at IFA 2018 with exciting new photographic products to launch. We asked C+A’s co-founder and CEO Chaim Piekarski about how the company has become an e-tailing powerhouse:

C+A Global operates several e-commerce platforms, including RitzCamera.com and LyxPro.com and is also the official licensee of Polaroid instant products as well as select Kodak products. Strategic partnerships, focused brand development, a worldwide network of suppliers, and thousands of product offerings has skyrocketed the company to where it is after just fifteen years.

What are you launching at IFA?

We’re very excited to launch two new innovations in photo printing – the Polaroid Mint 2-in-1 Camera and Printer and the Polaroid Mint Pocket Printer. The Polaroid Mint Camera simplifies instant printing with a sleek and modern design, making it the perfect companion for on-the-go instant picture taking and printing. The Polaroid Mint Pocket Printer taps the latest technology for faster, more powerful printing capabilities in one of the slimmest formats on the market.

What are the key trends in photography?
In an age when Instagram has altered the photography world, there’s a significant interest in the instant-print camera. There’s an entirely new generation of consumers who are purchasing instant print cameras and experiencing instant photography for the first time. Millennials are infatuated with the photographic experience the instant camera affords them. I don’t see any signs of instant camera sales slowing down anytime soon: it’s projected that the market will reach $1.8 billion in revenue within the next three years.

Polaroid is more than 80 years old, what are the challenges for a brand with this type of longevity?

The challenge is to remain current with the latest technology and still have the ability to innovate while remaining true to the hands- on fun of the initial Polaroid experience. Diversi cation is key: not relying on any one single set of customers or any one single product category is a healthy position for the brand’s future growth.

Photo: Chaim Piekarski, C+A co-founder.

» HALL 25 / Stand 108