HUAWEI BACKS A CONNECTED WORLD

Richard Yu, CEO of Huawei and one of today’s IFA keynoters, talks about the company’s vision for “an all-connected world”

HUAWEI’S INNOVATIONS ARE DEVELOPED BY EXAMINING THE NEEDS OF CUSTOMERS

Huawei invests significantly in research and development to understand the ways in which people interact and connect with machine and technology. We asked Richard Yu to tell us more.

Currently, there is much hype surrounding AI and IoT, but Huawei views them as fundamental capabilities that will eventually make their way to all end-user devices. We also believe that through fabricated sensors, mobile devices will eventually serve as personal assistants for people from all walks of life, capable of understanding a user’s preference, identifying the person’s location, and from that knowledge, deriving services most suitable for the user.

How is Huawei using AI through mobile innovations?

Huawei’s initiatives and goals are underpinned by a desire to bring value to consumers. All of Huawei’s innovations are developed by examining the needs of customers, from the start. As such, we are focused on developing Mobile AI – a combination of Cloud (server-side) and On-device  (client-side) AI because we believe the two complement each other for the bene t of consumers. Additionally, we understand there is an increased awareness around consumer privacy. Therefore, in order to safeguard user data, Huawei has developed chip-level security measures to ensure all data moving out of the device is transferred with user consent. Take the smart photo gallery, for example. Huawei’s latest implementation of image recognition relies solely on local NPU. By doing away with Cloud AI, Huawei’s smart gallery not only performs vastly better, but also solves for users’ past privacy concerns.

What are Huawei’s latest developments in AI?

Huawei is committed to being an innovator first—that is ingrained in our corporate DNA and is something that will never change. We are currently most interested in innovating around technologies that allow us to create intelligent and connected user experiences for our customers. Moving forward, our strategy will be built around our expertise in mobile AI, user interface, and cloud and chipsets, as these technologies will enable us to realize a true next-generation user experience.

We also want to create a fully-connected ecosystem of our products and services, including smartphones, fitness products, smart home products, VR/AR/ AI applications and more. This would allow Huawei Consumer BG to create one singular, seamless, high quality user experience across every aspect of a user’s life.

Can you share any details of Huawei’s “Project Da Vinci” campaign?

The technology industry evolves at an extremely fast pace, which is why we elevate our core expertise and take a technology- first approach. At Huawei, we believe AI will be the core of future technology. For this reason, we have invested heavily into this eld. I cannot reveal much about Project Da Vinci, but the campaign’s goal is to bring AI technology to a wide range of Huawei’s hardware offerings, ranging from consumer electronics to datacenters to network equipment.

Huawei launched the Mate 10 shortly after the launch of the world’s first AI chipset – Kirin 970 at IFA last year.

HUAWEI IS COMMITTED TO BEING AN INNOVATOR FIRST

Has usage of the AI photography function exceeded your expectations?

The HUAWEI Mate 10 Series’ AI capabilities are enabled by Kirin 970’s NPU. Combined with a dual-ISP, the cameras are capable of identifying objects and scenes in real- time and automatically setting the best parameters for the picture. Consumers really like Huawei’s Master AI photography because it makes it possible for them to have professional photography at their fingertips.

That said, we will not slow our pace but continue to raise the bar for today’s smartphone camera technology, making professional photography as effortless as possible.

How important is IFA as a platform for you to present your products to the world and develop your partnerships?

Europe is not only one of the fastest growing markets for Huawei but it is a region where some of our most important partners such as Leica and Porsche Design are headquartered. Through IFA, we are able to demonstrate the latest product of our partnerships, and showcase how we leverage innovative technologies such as AI and AR to create a connected and smart experience for consumers.


Photo: Richard Yu, CEO Huawei.