IFA MEETS THE NEW METZ BLUE

Founded in 1938 and celebrating its 80th anniversary this year, German CE giant Metz held a press conference early Thursday, August 30. There were several announcements: rst was the revelation of a new brand – METZ blue – which will partner Metz Classic in a dual brand operation. With a view to stepping into the global arena, the two Metz brands will now be fully supported by parent company Skyworth, the Chinese CE heavyweight which also celebrates an anniversary this year – 30 years since its first factory was founded to manufacture remote controls.

Dr Norbert Kotzbauer, CEO Metz CE, spoke about the “shark-ridden waters” of the TV market, explaining that Metz’s European R&D and “Made In Germany” tag would help the company succeed both within Europe and internationally, with different products shipping according to territory.

 

“Metz Classic is dedicated to good service, ease of use and durability and is ‘always rst class’; while METZ blue is more mid-range with the catchphrase ‘always your choice’” Kotzbauer said.

Speaking next, Thomas Billing Product Manager, Metz CE, announced new products and a commitment to Google, under the banner “Software 2.0”. Billing demonstrated the success of Android as the OS of choice for smart TVs and smartphones and showed how new Metz TV units will focus less on a range of apps and more on streaming services, voice control and superior video performance.

Hall 6.2 Stand 201


Photo: Dr Norbert Kotzbauer