With its portfolio of wellknown household names, global consumer products company Spectrum Brands continues to expand. We started by asking Tim Wright, VP Appliances Europe MEA, Spectrum Brands about innovations being showcased at IFA 2018.

Key launches at IFA are our Russell Hobbs Retro Food Prep collection launching on the back of the successful Retro Breakfast range. In addition, we are introducing Perfect Toast technology on all toasters and WhirlTech Brewing technology in our coffee makers. For George Foreman Grills, we are introducing two key products focusing on innovation and design. The Evolve Grill includes a unique, smart temperature probe for perfect cooking every time and the Steel Grill boasts full steel upper housing with standout design and aesthetics.

What innovations can you reveal outside of the kitchen?

For Remington, innovation includes Advanced Colour Protect featuring unique sensors, which tailor temperature to hair types during styling by reading air temperature, then regulating heat whilst the advanced conditioning grill transfers micro conditioners infused with UV filters and Shea Oil as you blow dry. For male shave, we are launching our Ultimate Series of premium foil and rotary shavers with their innovative ComfortSpin Heads for the more sensitive shaver which work by the outer Teflon-coated cutters rotating anticlockwise whist the inner cutters rotate in a clockwise motion for minimal irritation and enhanced comfort.”

What changes do you notice across your various markets?

We are seeing lifestyle trends move with an increased level of cooking at home and city living. Consumers are engaging with technology and looking for time-saving solutions as they seek a balanced lifestyle.

Product life cycles are decreasing and online purchasing is increasing. How important is IFA?

As one of the biggest fairs in our sector, IFA is very important to our business and we use it to present our latest launches to trade partners, press and consumers – it is a fantastic platform to present our latest launches.

» HALL 4.1 / Stand 208

Photo: Tim Wright – VP Appliances Europe MEA, Spectrum Brands