The Bosch Vario Stylefridge fridge- freezer was launched last year, offering 19 replaceable coloured door fronts. The big story this year is that it has added five new shades of colour – pearl aubergine, pearl bronze, pearl anthracite, pearl green and light grey. The new colours reflect a trend towards the kitchen as a living space. The new muted tones are for people who want to express their individuality but also prefer colour palettes that recede into the background: “We develop our colours with contemporary home and lifestyle trends in mind,” says Robert Sachon, principal designer at Bosch Home Appliances. “Those trends are currently driven by warm and cosy environments with subtle shades and interesting, iridescent surfaces.” The fridge range is also able to take advantage of Bosch’s VitaFresh system, which ensures fresh foods are stored in perfect condition for a long period of time.
KEY SELLING POINTS
- Selection of 24 colours allows customers to follow their own style
- Magnets and brackets make changing door fronts a simple task
- VitaFresh system ensures fresh food for longer
» HALL 3.1 / Stand 101