Electrolux is highlighting new smart solutions within the kitchen, laundry and floor care at IFA

Speaking at the company’s IFA press conference, Dan Arler, head of major appliances EMEA at Electrolux, gave an insight into the company’s latest innovations.

highlighted its latest technology in food preparation with a new range of induction hobs that provide precise and automated assistance when cooking, and connected ovens with intuitive levels of steam cooking.

New intelligent laundry appliances were introduced, as well as the next generation of the award-winning ComfortLift dishwasher.


AEG said the ComfortLift provides ultimate ease of access when unloading, while new technology includes a feature called SprayZone, which has a cleaning performance up to 50% better than standard programmes, the company said. Mr Arler said: “We’re very excited to once again be part of the IFA fair where we’re showcasing innovations that are based on intuitive use, design quality and consumer insights; enabling great experiences for consumers is really at the heart of what we do.”

AEG also presented the new SenseCook induction hob range, which includes the new SensePro induction hob with sous- vide and a world-first wireless and battery-less probe.

In refrigeration, Mr Arler said the AEG MultiSpace fridge, with removable breakfast tray and SpinView tray, features exible bins and dedicated temperature zones. The removable tray provides convenient access and makes food preparation efficient, allowing for items to be directly carried to and from the fridge. The 360° rotating SpinView tray makes it easy to nd items and as such helps reduce food waste, Mr Arler said. Also in cooling, Electrolux said the UltraFresh+ fridge keeps fruits and vegetables fresh for up to seven days with no loss of nutrient quality.
Within laundry, Mr Arler said that AutoDose will be available on AEG’s 6000, 7000 and 8000 ranges. Managed through the My AEG Care app, AutoDose delivers tailored treatment to fabrics. Sensors identify load weight, automatically adjusting water, energy and cycle time.
He said: “The precise amount of detergent is dosed and dispensed and just at the right moment, not only providing great cleaning results, but also protecting bres, improving the feeling and touch and keeping fragrances fresher for longer.” Earlier this year, Electrolux announced a partnership with the eating technology company Innit. Live demonstrations of the partnership are taking place at IFA, showcasing the full connected cooking journey from planning, shopping, preparation and cooking.

Hall 4.1 Stands 101