INNOVATIONS DRIVING THE VALUE OF MAJOR DOMESTIC APPLIANCES

The kitchen remains the most important room of the home 

With the living space morphing into one open plan vista, and the trend for entertaining at home showing no signs of abating, the sector expects to see the continued growth of built- in appliances, which create the must-have seamless appearance that integrates across the living space.

€178 billion
GfK expects total sales of€178 billion in 2018 for the global MDA market, that is 2.2% more than in 2017
Source: GfK

Busy lifestyles that leave consumers with less time to cook have driven the rapid growth in demand for technology in the kitchen. As a result of this, appliance technology is developing at an ever increasing rate, and is having a very positive effect on the market

+3,5%

In the first six months of 2018, the global MDA market grew 3.5%
Source: GfK

BIG IS BEAUTIFUL

Big is beautiful, in major domestic appliances. GfK says that capacity is the key word that drives all major markets. This translates into taller and wider refrigerators, as well as more spacious oven cavities.

Germany is the main smart appliances market in Europe
Source: Futuresource

INNOVATIONS SPARK THE PREMIUM MARKET SPACES
Growing wealth, especially in developed countries, meets with a high willingness to invest in technical consumer goods. Exceptional value drivers are hobs with integrated hoods, at an average selling price of more than €2,500, which contributed to steep sales uplifts of more than 50% in the first half of 2018, GfK reports. In Germany, hobs with integrated hoods kept growing by 36% in the first half of 2018, already accounting for a quarter of the total built-in hobs turnover in the country.

SMART APPLIANCES GAINING GROUND
Consumers are beginning to understand the great bene ts that connected appliances bring to their everyday lives and that by removing the possibility for human error, and delegating the choices to the appliance, greater savings on resources can be made.

GfK reports that Asia-Paci c, particularly China, is taking the clear lead in sales of connected appliances. In the first half of 2018, China alone accounted for nearly 50% of all smart appliances sold, and growth rates are still around 30%, says GfK.

In APAC, 23% of sales in smart appliances compared to only 10% in Western or Eastern Europe. The German market for smart home appliances grew by 50% in the first half of 2018.