KUVINGS, A MARKET LEADER WITH OVER 40 YEARS OF TECHNICAL KNOW-HOW AND R&D

ADVERTORIAL

At IFA this year, Korean SDA brand Kuvings is showing its Slow Juicer and Vacuum Blender

The US Consumer Report selected Kuvings as the Best Juicer in 2016 and 2017. A firm commitment to product development and aggressive R&D investments were the main reasons why Kuvings has been able to expand its real value around the world.

It is a well-known fact that Kuvings’ innovative technology and design comes from heavy investment in product R&D. Yet in spite of all the recognition it has received as an innovation-driven company, Kuvings continues to work hard to sustain its reputation as an R&D company. As a medium-size company, it is very unusual to fill 20% of the total workforce with research employees and to maintain an extensive research centre. All these efforts make us a leader in the new technology research and design development.

Kuvings prides itself in being constantly “reborn” thanks to our R&D. It is very unusual that no less than 20% of its employees are research staff, based in an extensive R&D centre. The centre has ve teams: home appliance development team, health-related appliance development team, new technology development team and the IoT development team. Kuvings’ research centre boasts a number of research staff members with doctoral degrees and is equipped with state-of-art research facilities. Cooperating with university research centres, the company has developed bespoke techniques for effective nutrition analysis and fermentation for the juice which is suitable for its Whole Slow Juicer. They share all the information with retailers and consumers in order to maximise their satisfaction, leveraging their feedback for the products to their product development.

KUVINGS HAS OVER 1,400 PATENTS PENDING AND 800 REGISTERED PATENTS OVERSEAS

Innovative minds and new technology development have been the key elements for the growth of the company over 40 years. Kuvings has over 1,400 patents pending and 800 registered patents overseas in more than 80 countries, and while the cost of maintaining patents is high, the company continues to invest to protect its core technologies. “We are facing the new wave of technological shifts, symbolised with Internet Of Things, Artificial Intelligence and Big Data,” says a spokesman for Kuvings’ R&D Centre. “It is called ‘the Fourth Industrial Revolution’. Our everyday lives will be changing fast and dramatically. In order to step forward in this fast changing environment, we focusing on developing the product which helps to improve individual life and value. Kuvings will be right at the heart of these trends, to satisfy the consumers’ needs and desires. Kuvings is a leading global company, will stay true to its fundamental belief to introduce the premium quality and design products with innovative concept for all consumers to feel happy and satisfied.”

MAINTAINING THE ORIGINAL TASTE OF INGREDIENTS
Anyone who is interested in a healthy dietary life and likes to squeeze juice from fruit or mix ingredients should consider the Global brand Kuvings. The Kuvings Whole Slow Juicer, which boasts excellent technology, makes juice that is not only rich in vitamins and trace elements but also still smooth and avoursome even after a day.

The Kuvings Whole Slow Juicer (EVO820) maintains the original taste of vegetables and fruit because it treats them without cutting. No matter how healthy it is, if a smoothie bubbles up and its texture is unfamiliar, you might not want to drink it. The Kuvings Vacuum Blender minimises oxidation by rapidly absorbing air while carefully and gently mixing ingredients. Because of this, vegetables and fruit are maintained optimally fresh and the original taste while blending and nutrients of ingredients are preserved.

Kuvings means the combination of “Küche,” a German word that means kitchen, and the English word “living.” This symbolises what Kuvings pursues: the improvement of the daily routine in the kitchen. In other words, it pursues making daily life in the kitchen more convenient and enjoyable with innovative products. NUC has developed a variety of Kuvings kitchen appliances that boast perfect performance for juice extraction, fermentation, and mixing. Kuvings, which has grown into a global brand based on this, is being exported to more than 80 countries.

A JUICER THAT OPERATES CAREFULLY AND EFFICIENTLY The Kuvings Whole Slow Juicer (EVO820), which operates at just 50 revolutions per minute (rpm), treats ingredients carefully, unlike other juicers that use the centrifugation method, and this makes a difference in taste. The patented Kuvings Extractor, which works with its own juice extraction technology that has low rpm, not only protects ingredients but also operates more quietly than other products. That is why important nutrients such as vitamins, minerals, trace elements, and enzymes that are easily destroyable remain as they are. Juice and residues are automatically separated and collected in separate containers. It extracts both hard and soft ingredients using just one all- powerful sieve.

The Kuvings Vacuum Blender (SV-500) features six heat-treated blades and the company explains that the 3D moving stream allows for deeper blending while moving ingredients down to the bottom. Vacuum blending works by removing most of the oxygen inside the blender, nutrients and avours are preserved resulting in a smoother, longer lasting and healthier drink.

KUVINGS IS EXPORTED TO MORE THAN 80 COUNTRIES

Air mixed into the blending process of vegetables or fruit promotes the oxidation of juice, deteriorating its quality and freshness. Blended juice immediately oxidises, which leads to the destruction of nutrients such as Vitamin C and browning and degradation of juice. Kuvings vacuum blender, which blends in a vacuum by minimising contact with oxygen, maintains the original taste and flavour and provides fresher juice.

» HALL 9 / Stand 120