Along with its innovative consumer electronics products, health care is a key focus for Philips at IFA this year
Philips’ IFA press conference opened with a promise from the company’s chief of international markets Henk de Jong: Philips’ mission is to improve the lives of three billion people by the year 2025.
WE BELIEVE THERE’S ALWAYS A WAY TO MAKE LIFE BETTER
“We believe there’s always a way to make life better,” de Jong said. “Through innovation we give humans new ways to live healthier lives, with solutions that help people to eat, sleep and care. Every one of our innovations helps Philips to meet its ambitious goal.”
The company has brought health care “to the most remote places on earth,” he said, adding that midwives in Somalia have been provided with “portable, powerful diagnostic technology.”
“But chronic diseases are becoming endemic and healthcare systems are cracking under the pressures of budget and constraints,” he said. “So society has to move away from treating people only when they are sick, and empower people to have a healthy lifestyle.”
Examples of products that are designed to improve the health of Philips’ customers include the SmartSleep headband and app. Designed for the “almost 40% of us” who don’t get the recommended seven-to-nine hours sleep each night, SmartSleep “boosts slow-wave activity to enhance the quality of deep sleep,” de Jong said. The app also offers tips and advice on how to achieve better sleep.
Healthy eating is also key to a healthy life and the Philips Airfryer XXL offers the opportunity to cook fried food with up to 90% less fat. The Airfryer uses hot air to fry food with minimum oil, and can remove excess fat using new Twin TurboStar technology.
With inadequate dental, mouth and gum care potentially leading to chronic illness, Philips has introduced a Sonicare Teledentistry Service aimed at prevention. The associated app allows users to sharing images of teeth and gums with a licensed dentist and organise a dental consultation within six hours. “We’ll bring the dentist to you, whenever you need one,” de Jong said.
Hall 22 Stand 101
Photo: Henk de Jong, Chief of International Markets, Philips