Reseller Park has served IFA as a marketplace for trade visitors for more than 20 years

After residing in Hall 25 for many years, Reseller Park outgrew that location and this year the 70 exhibitors will be in Hall 11.1. We asked Jan Nintemann, Managing Director of Global Fairs/TT-Messe to explain the move.


We’re bigger than ever and now have 70 exhibitors. We simply needed more space. We’re looking forward to settling in Hall 11.1 for a number of years, assuring our growth.

Can you tell us more about Reseller Park?

Reseller Park is a two-way street of value- added services. For exhibitors, we lighten their trade show workload, making it easier for them to concentrate on what they do best: sell. People exhibit with us for our services. We offer walk-in turnkey stands with signage or custom-built stands. Where else can you take a small stand and yet have full hospitality (breakfast, lunch, coffee, snacks) all day for your customers? And no one else has the unique promotion we have developed over the years, including our Super Reseller, which is the most distributed trade pamphlet in Germany.

But we add value also for the IFA attendees. Under one umbrella, we offer them 70 interesting companies – some are distributors, some are traders, and others are innovative manufacturers. Famous brands like Optoma and KNX. And newcomers who may become more famous by selling their robots, hoverboards, VR and other new categories. Check out the high-tech air pump from Coolado.

What’s the secret to Reseller Park’s longevity?

Since 1997, our specialised B2B exhibition agency has implemented 50 trade fair projects with more than 1,500 high tech exhibitors. In addition to having many specialist distributors (Brodos, ENO Telecom, Herweck, Komsa and Michael Telecom) we have also seen numerous known brands (AEG, Lenco, Audioline, Doro and Polaroid, Amazon, AVM, HP, Huawei, Logitech, Microsoft and Western Digital) exhibiting. They’ve all exhibited in Reseller Park as an easier way to launch products at IFA.

It has been a long journey involving continual improvement and further development of our “from A-to-Z” full service packages.

What can buyers find at Reseller Park in Hall 11.1?
Our Hall 11.1 is divided into three themes. Buyers entering from Hall 10 will first see our SmartHome block, co-organised with the SmartHome Initiative Deutschland. There visitors can find KNX, the most significant Smart Home standard in the world.

This is followed by two large Reseller Park blocks with hospitality areas in the middle of the hall. This area is a trade visitor’s treasure trove with the latest technologies and trade offers in consumer electronics, home appliances, mobile, and accessories.

Another block presents the IPT marketplace, which is a popular meeting point for international traders and distributors.

Hall 11.1

Photo: Jan Nintemann, Managing Director, Global Fairs / TT-Messe.