SCIENCE TRANSLATED INTO LIFE SIMPLIFIED

ADVERTORIAL

Gorenje WaveActive attains best washing and drying results to date

Despite 1,500 new patents a year, washing machines and dryers are still a development challenge.

THE BUBBLES THAT WE FEED TO THE LOWER SIDE OF THE HEATER REMOVE THE LIMESCALE BEFORE IT CAN ACCUMULATE

When developing new products, Gorenje has traditionally teamed up with numerous knowledge institutions at home and abroad to acquire global competence knowledge that is in turn integrated into superior products marketed across the globe. The latest result of such joint research is Gorenje’s new generation of WaveActive washing machines and tumble dryers. They stand out with innovative technologies that allow these Gorenje appliances to attain the best washing and drying results to date, while staying true to the brand promise of Life Simplified.

The new generation of Gorenje’s washing and drying machines was named after the new, WaveActive drum shape. The drum surface is specifically constructed to be gentle with the laundry while allowing for an extremely efficient washing and drying. In development of the WaveActive washing machines and dryers, Gorenje’s R&D team worked intensively with scientists from different faculties and together they developed two patents pertaining to the new method of washing machine stabilisation.

“This means that during washing, this machine is extremely stable; it vibrates less, and it is the quietest of all our washing machines,” says Dr Aleš Mihelič, head of pre-development at Gorenje.

Faculty researchers also independently proved the efficiency of Gorenje’s IonTech technology, introduced in washing machines to prevent accumulation of limescale on the heater. Such accumulation results in the washing machines needing longer time to complete a washing program and thus a waste of energy.

Dr Mihelič adds, “Now, the bubbles that we feed to the lower side of the heater remove the limescale before it can accumulate. At the same time, ionized air improves washing results – cleaner laundry (30% better stain removal results) and a faster wash. When used in the dryer, we proved that ionized air reduces creasing and wrinkling of the laundry.”

SCIENCE TRANSLATED INTO SPECIFIC PRODUCTS Cooperation with educational institutions allows Gorenje to acquire relevant knowledge and results using specific research equipment. While a washing machine or a dryer may at first seem like technology that has been mostly the same for 60 years – a motor, some water, and tumbling of the laundry – the truth is quite the opposite from the aspect of research and development.

Dr Mihelič explains, “Each year there are more than 1,500 patents registered in the patent database with regard to washing machines and dryers. This indicates how dynamic this field is and how much is actually going on. Therefore, it is also extremely interesting for future engineers.”

Professor Gregor Čepon, of the Ljubljana Faculty of Mechanical Engineering, says working with Gorenje is important for faculties as it allows direct transfer of knowledge from the academic level to industrial environment. Gorenje benefits also from the possibility to draw the best future engineers to become their future employees.

LIFE SIMPLIFIED REMAINS THE MOTTO OF ALL GORENJE APPLIANCES

Expectations of increasingly environmentally aware and demanding consumers dictate the development of the most effective, quiet, still, and energy efficient home appliances possible. At Gorenje’s pre-development department, the company is already looking for innovative solutions for future products. Consistently with Gorenje’s Life Simplified motto, the simplest and the most intuitive operation remains the main theme of development.

Dr Mihelič said: “For future generations, we are developing sensors that automatically sense the type of laundry in the drum. The general direction is to fully automate washing, when the user only presses a button and ends up with clean laundry; in the meantime, appliance will automatically find out what is in it, how soiled the laundry is, which program to choose etc.”

COMING UP: SPACE TECHNOLOGY

Gorenje R&D teams together with their colleagues from the faculties are busy with a wide range of interesting future solutions and Dr Mihelič says Gorenje plans to use space technology in the future generations of washers and dryers.

“Bringing this to a reasonably priced end product is the next challenge for the pre- development team and R&D centres,” Dr Mihelič concludes.

Hall 1.1 Stand 201