SHIFT AUTOMOTIVE TO DEBUT AT IFA

Industry leaders from across the automotive and electronics sector are coming together at IFA on September 4 and 5 to discuss the future of mobility at the inaugural Shift AUTOMOTIVE convention.

IFA Director Jens Heithecker said: “Amazing things happen when researchers and experts from two different industries face the same challenge. With Shift AUTOMOTIVE we want to work out how new technologies are changing all our lives, thinking and driving habits.”
In a series of keynotes, brief impulse talks, panels and workshops, the conference will explore how new technologies emerging in both sectors are rapidly and fundamentally transforming the world of mobility and how we think, live and drive. The conference will also look beyond technological breakthroughs and investigate whether consumers are ready for the change ahead.
Shift AUTOMOTIVE is being hosted and moderated by LJ Rich of the BBC’s flagship technology show, Click. The new automotive convention will be held twice a year, in Geneva and Berlin, alongside the Geneva International Motor Show and IFA.


4 September
1:30PM – 6:00PM

5 September
10:00AM – 6:00PM

IFA Next Hall 26b GRAND THEATER