2018 IFA INTERNATIONAL – DAY 4 EDITION


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IFA Global Markets – Getting to the source

Given its impeccable track record as a trade show organiser, it’s probably no wonder that Messe Berlin is particularly good in the way it organises spaces. This was again the case in 2016, when, rather than having OEM and ODM manufacturers scattered among major brands, a new stand-alone location was found enabling buyers to have a “one-stop-shop” for sourcing. The success of this purely B2B initiative, known of course as IFA Global Markets – situated at Station Berlin – has resulted in an improved version this year, including expert talks and IFA Business Days with matchmaking and business sessions. Feedback from last year’s event was highly positive. Christy Tang, Sales & Marketing, CEL Technology Limited asserted that “IFA Global Market was a magical place where all the potential buyers and sellers cluster together”, while Edwin Zhang, Sales Director, Guangdong Bona Robot Corporation Limited said, “IFA 2017 was a big success for Bona Robot. Our Bona’s latest new technology robot vacuum cleaner impressed the visitors a lot. It’s a good platform for us meet more potential new customers.”

IFA Global Markets allows leading suppliers from around the world who are pioneering in innovation to showcase their brand-new features and products that the world has never seen before. The four-day event which started yesterday has indeed become Europe’s most comprehensive B2B sourcing plat form for consumer electronics and digital products in the Consumer Electronics and Home Appliances market in Europe and beyond. It is Europe’s one-of-akind XXL opportunity for manufacturers, distributors and retailers to network, meet with partners and explore new opportunities.