CHEARI HERALDS A NEW ERA

The China Household Electric Appliance Research Institute (CHEARI) is attending IFA for the 10th consecutive year. Liu Ting, Chairman, China Household Electric Appliance Research Institute, says IFA offers Chinese brands a world class stage. We started by asking him about how China has developed over the last decade.

CHINA’S HOME APPLIANCE MARKET MAINTAINS AN ANNUAL GROWTH RATE OF MORE THAN 10%

From 2009 to 2018, there has been a rapid development of China’s home appliance industry. In the past 10 years, China has not only become the world’s home appliance manufacturing base, driven by strong demand for consumption upgrades, but in the new era, the industry has also entered the fast lane of a healthy development mode.

What are the key trends in the appliances market?

Along with people’s pursuit for better life quality, home appliances are the consumer products that most accurately reflect the patterns of consumer behaviour – and the market still has huge room for development. Statistics show that after 10 years of development from 2008 to 2017, China’s home appliance market has reached seven billion units of products, and still maintains an annual growth rate of more than 10%.

What does the future hold for China’s appliance manufacturers?

Chinese home appliance companies have realised that if they want to meet increasing demand for high-end products, they need to not only pay attention to the quality and innovation of the original product categories, but also actively introduce new product categories.

For example, more and more popular international products are getting accepted by the Chinese market. These products include beauty appliances, cooking machines, dishwashers and coffee machines, which has further encouraged the development of the Chinese appliances industry.

What are your thoughts on IFA as a global buying platform?

Since 2009, the most representative innovations of Chinese home appliance companies have been brought to IFA, this world-class stage of exhibition, every year. This allows the audience from across the globe to witness the innovative strength of Chinese home appliances

Hall 10.1 / Stand 114


Photo: Liu Ting, Chairman, China Household Electric Appliance Research Institute (CHEARI)