At his IFA 2018 Keynote, Microsoft corporate VP, Consumer & Devices Sales, Nick Parker spoke of his company’s mission to “empower every person and organisation on the planet to achieve more”.

He says it’s in the context of this opportunity or mission that defines what the company is aiming to do: “what are our responsibilities in this industry to the world, and this changing capability and changing technology landscape, and what is the technology Microsoft will provide its customers and partners to build and deliver that”.

“It starts with our core responsibility as a company in this industry,” continued Parker, adding that “it starts with our view that privacy is a fundamental human right”. Parker added that his company is working with regulators and partners in the industry to ensure that AI is used only for good. “We ask not what computers can do, but what computers should do. This is the core of our responsibility that we take incredibly seriously, as we build this future.”
This, says Parker, defines what Microsoft plans to build in its technology. “We start with how we see the world – as the “intelligence cloud”, and the “intelligent edge”, the latter being all the devices in our lives: our cars, thermostats, home appliances, mobile devices and so on.
Importantly, Parker announced the next Windows 10 feature update, codenamed “Redstone 5” – which will officially be known as the Windows 10 October 2018 Update, details of which will be released in coming weeks.