IFA REACHES OUT TO NORTH AMERICA

The USA continues to be a powerhouse for consumer technology

With their investment in the highly renowned US trade publication Dealerscope, Messe Berlin have opened the gates to the North American markets, via the annual “CE Week” in New York city.

CE Week’s timing and location has made it the epicentre in the US technology industry for showcasing innovation, exploring emerging trends, and building critical relationships. For over 10 years, technology companies seeking accelerated growth and increased sales in the ever-evolving consumer technology industry have come to New York City in the middle of the year to be part of CE Week. Now in cooperation with IFA, CE Week is poised to become the premier platform for conducting business, securing press coverage, and generating buzz in the North American technology marketplace. CE Week showcases the most innovative technology and connects key decision makers through matchmaking, high quality content, and networking.

In 2018, IFA and CE Week debuted a new, unique partnership of unprecedented global influence and infrastructure to advance relationships between buyers, sellers, and consumers. Partnering with getgeeked New York and ShowStoppers, CE Week provided exhibitors with all of the key audiences they need to engage with to be successful in the second half of 2018. Showstoppers’ global press relationships serve international media interest, and getgeeked New York brought the hard-to-reach tech enthusiasts to check out the newest products on the market.

The move to the Jacob K. Javits Center allowed CE Week to bring together even larger segments of the industry – from retailers, distributors, and entrepreneurs, to powerful media, key influencers, and passionate tech enthusiasts.

Buyers attend CE Week because it’s at the right time of year. They are getting ready to start placing orders and preparing for the holiday and back to school seasons. The event also provides exclusive content for the buying community.