LAURASTAR LIFT XTRA: 21ST CENTURY STEAM PUNK

The culmination of nearly 40 years dedicated to researching and advancing the science of ironing systems, Swiss company Laurastar arrives at IFA 2018 with a new evolution of its flagship product: the Laurastar Lift Xtra. Beneath the smooth design option of two different contemporary matte colourways, Laurastar’s exclusive Dry Microfine Steam (DMS) – a system which diffuses superheated water 15 times faster than the steam of a standard iron. This increased efficiency allows steam uniformly to penetrate fabrics, and as it does not contain any water molecules in a liquid state it leaves fabrics perfectly dry, preventing microorganisms from breeding.

While the simple act of ironing naturally eliminates almost all bacteria and dust-mites, DMS offers an extra hygienic safeguard. Ergonomically light and portable, the Lift Xtra is ready in three minutes and powers down automatically after 10 minutes of non-use. Safety, award- winning design and revolutionary steam science combine in Laurastar’s IFA 2018 presentation.

KEY SELLING POINTS

  •  The only three- in-one generatorwhich irons, smooths and purifies
  •  Award-winning contemporary design
  •  Naturally hygienicthanks to pioneering Dry Microfine System

» HALL 4.1 / Stand 202