Audio-Technica is at IFA with the ATH-MSR7b, the next generation model of its premium landmark headphone which evolved from the milion-selling ATH-M50x.

Lighter than the originals by 53 grams, but with no compromise in quality, the ATH-MSR7b is geared for listening on the go. The soft memory-foam headband and ear-pads provide a relaxed, secure but comfortable fit for long listening sessions when travelling.

The exclusively tuned 45mm “True Motion Driver” features a diamond-like carbon-coated diaphragm that delivers increased rigidity for faster response times and reduced distortion, resulting in more accurate audio reproduction.

The headphone’s performance is further enhanced through proprietary “Dual-layer Air-Control” technology, that is inherited design from the ATH-MSR7.


  • Reduced weight
  • Studio-quality sound
  • New detachable cables

Hall 1.2 / Stand 215