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IFA – THE PLACE WHERE NOT ONLY MANUFACTURERS INNOVATE, BUT THE SHOW ORGANISERS AS WELL
The success of IFA over the years has come very much from the willingness of its organisers, Messe Berlin, to innovate when it comes to creating new “shows within the show”.
This year, IFA NEXT, the innovation showcase for start-ups, research institutions and enterprises was in its second year, but it has already nearly doubled in size. For this edition, the event had two stages, the Innovation Engines, for talks and demonstrations, covering a huge range of topics and events. In addition to R&D laboratories and leading global players, IFA NEXT 2018 featured some 125 start-ups from 21 countries, showcasing more innovation than ever before. IFA NEXT hosted not only an exhibition of innovative technology featuring fascinating lectures, but also the IFA Keynotes, the IFA+ Summit exploring the future five to 10 years out, as well as Shift AUTOMOTIVE, the new convention on Future Mobility, which made its debut in 2018 – all under one roof.
The first edition of Shift AUTOMOTIVE saw talks and panel discussions with speakers from Designworks of BMW Group, Daimler, Porsche, Nokia, Mesosphere, Accelere, KPMG and many others. The speakers and panellists faced a large and lively audience posing many questions. The event looked at the future of driving from the perspective of consumers and explored how new automotive technologies are changing the way we live, work and drive.
It’s all about projecting beyond the horizon, with one’s feet on the ground here and now.