IFA DRIVES BUSINESS

As a driving force of industry and commerce, IFA 2018 has strengthened its position as the World’s Leading Trade Show for Consumer Electronics and Home Appliances. Hans-Joachim Kamp, chairman of the board of gfu Consumer & Home Electronics GmbH, the organizers of IFA, estimates order volume this year at €4.7 bn, the high volume of orders remained stable, ensuring a solid basis for the end-of-year business. “With its wealth of innovations, IFA had a positive influence on the mood of international markets”, he said.

This year, IFA was able to strengthen its position as the World’s Largest Trade Show for Home Appliances. “We are extremely satisfied with the results of the 11th edition of Home Appliances@IFA. The mood at IFA will have a positive impact on the home appliance industry’s end-of-year business”, said Dr Reinhard Zinkann, chairman of the Home Appliances Segment at the Industry Association ZVEI.

HUGE MEDIA EVENT BECOMES EVEN MORE GLOBAL

Journalists from 75 countries reported on the huge range of innovations and technology trends on show at IFA. Jens Heithecker, IFA executive director: “This year, we attracted 6,000 journalists from 75 countries around the world – again more international than ever before. Global media attention is soaring, and we now have outlets covering 160 countries reporting from IFA. This really demonstrates our event’s global importance.”

IFA GLOBAL MARKETS ATTRACTS RECORD NUMBERS

IFA Global Markets, now in its third year, set a new standard by attracting a huge number of global attendees and established itself as a vital part of IFA. In 2018, the exhibition area at IFA Global Markets was fully booked and even oversubscribed. The event – from 2 to 5 September – was open exclusively to trade visitors, suppliers, component manufacturers and OEMs/ODMs, to meet customers and business partners from the consumer and home electronics markets. IFA Global Markets has thus become Europe’s largest sourcing market.