This year’s IFA Global Markets lived up to its “Big Deal” slogan with a record number of attendees solidifying its position as Europe’s largest sourcing market.

Now in its third year, IFA Global Markets proves to be a vital part of IFA as Europe’s largest international sourcing platform for OEMs, ODMs, suppliers, component manufacturers and yet-to-be-discovered brands from all over the world.

Three factors drove this year’s growth in visitors: a full house of exhibitors, good event partners, and top content via EXPERT TALKS.

Open exclusively for four days to trade visitors, this year the Station-Berlin exhibition area at IFA Global Markets was fully booked– and even oversubscribed.

Partners in the success include organizations such as the international business network Enterprise Europe Network (EEN). EEN organized IFA Business Days which included IFA Business Sessions and IFA Matchmaking Meetings where EEN involves its regional, national and international network to encourage business contacts.

This year Global Fairs/TT-Messe, organizers of the pavilion ISP@Global Markets, added a New Tech Brands Zone in cooperation with New Times of China. Exhibitors in this area were select, up-and-coming Chinese manufacturers who presented the latest trends in technology under their own brands.

Based in this New Tech Brands Zone area, ShowStoppers, the press event organizer, opened a successful second press event for IFA Global Markets.

The press also had access to the second edition of EXPERT TALKS @ IFA Global Markets. There, on stage in the Hall Symposium, one could hear about the world’s first blockchain smart speaker, the leading open source AI voice assistant, or vacuum installation panels. Other sessions covered how to nd, sign and motivate Chinese suppliers, the trillion dollar Apple ecosystem, and why we need better audio in our devices.

For the EXPERT TALKS keynote, Peter Wiggers, Managing Director of B&S Retail (owner of Capi, Europe’s leading airport retailer of electronic products) joined in a Fireside Chat.

The closing session saw a presentation of the benefits of trade alliances, headed by Klaus-Peter Voigt, now named CEO of the new European Retail Alliance (era). He was joined on stage by Harman Lifestyle GM &VP EMEA, Carsten Olesen.

Photo: Klaus-Peter Voigt, formerly Chief Procurement Officer of MediaMarktSaturn Retail Group is now CEO of era (European Retail Alliance)