POPSOCKETS ADD HOLIDAY BLING

PopSockets, the collapsible phone grip manufacturer, premiered its new designs and colours at IFA. The brand unveiled PopSockets in exclusive new materials including glitter colour chrome, and sparkle finishes. Limited edition collections such as Iridescent Snakeskin, Diamond and Twist were released in new colourways.

For lovers of glitz and high- end glamour, PopSockets with Swarovski Crystals will be released globally for the holiday season. The collection features four colours: Silver, Siam Red, Jet Black and Golden Shadow. It marks the first time the collaboration will be available globally. The initial edition sold out in less than a week in the US.

The grips have become a recognisable accessory and a way of express personal style. PopSockets have been a pervasive fixture of mirror selfies in the Instagram feeds for several years now. In 2017 the brand sold around 35m pieces.

KEY SELLING POINTS

  • Phone personalisation
  • Fun and practical
  • Swarovski designs