SHARP LAUNCHES NEW TUMBLE DRYER RANGE

New factory has capacity to produce 750,000 tumble dryers a year

Following the opening of its new 60,000 m2 washing machine and tumble dryer factory, Sharp Home Appliances has announced the launch of its first ever line of tumble dryers. The new 7-9Kg series encompasses both heat pump and condenser models, offering exceptional speed and efficiency. Designed with two ultra-fast cycles, the models are part of the brand’s Easy Care Line, which promises extra clothes care and user benefits.

As well as reducing the need for ironing with a whole series of features, including lifters, special drying algorithms and an anti-wear and tear drum design, the range comes with a wide selection of 15 programmes, which include cycles for bulkier items, such as duvets and denims, and a refresh cycle that can freshen clothes in just 29 minutes.

In terms of design, the models are also in line with consumer trends, offering more hassle-free maintenance with easy- clean filters and water tanks that can be emptied up to 30% more quickly. To save space, they can also be stacked on top of washing machines, making them ideal for smaller new builds, apartments and townhouses Speaking about the launch, European Sales and Marketing Director, Alberico Lissoni, observed:, “With the opening of our new laundry factory, we are now in a position to step up our plans and fulfil our market potential. We believe that we can offer the technological expertise to modernise everyday laundry routines from start to finish, having the speed, efficiency and hassle-free innovation to transform the user experience. And with a capacity to produce up to 750,000 tumble dryers per year, we’re confident that we can ful l demand. Our Industry 4.0 credentials also give us greater competitive edge, enabling us to manufacture more rapidly, flexibly and efficiently”.


Photo: Easy Care Heat Pump Tumble Dryer