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Visitors to IFA from around the world are always wowed by the sheer importance of the event. Perhaps more than anything else, what stands out here, year after year, is the extreme efficiency that is offered by this show when it comes to seeing and doing as much as possible in a short space of time.

IFA’s format of having all halls in one place – whether it be for the “mainstream” show, or for the IFA Global Markets – in its own specific location, mean it is possible to see much more in a limited amount of time.

According to IFA Executive Director Jens Heithecker, “I really think it is possible in two days to see all halls and all the most important exhibitors at IFA, because of a very short space between the halls and a highly organised structure. It’s very efficient.”

Focus is a key element in the success of this show. The focus is on consumer products and consumer innovations, and the show is resolutely centred on retail channels. Nothing more, nothing less. That’s why at the end of each edition, the amount of business signed on the show oor is so important – last year, according to the organisers, amounting to €4.7bn. And when it comes to gathering information, the IFA keynotes, IFA+Summit and Shift Automotive conferences are unique in their genre. For trade visitors and media coming to IFA from around the world, these are the essential elements that make IFA unbeatable.