BOSCH @ IFA 2019

We spoke to Harald Friedrich, Managing Director of Bosch Household Appliances about the company’s presence at IFA this year… beginning with a new “zero waste” initiative…

We are living at a time in which food waste is a very severe problem and households can contribute quite a lot to reducing food waste on their end. Bosch aims to actively support Zero Waste Europe – an initiative that was launched as people constantly try to reduce their costs, optimise their day-to-day, and go “smart”. We help by providing storage technology – in refrigerators for example – which helps keep food fresh for a much longer time. If you keep food at 0°C with perfect humidity, then the food stays fresh much longer, and that means you don’t waste so much.

How is artificial intelligence being introduced into your products?

Our Bosch Home Professional Series of washing machines and dryers works with a form of artificial intelligence. The machine, via sensors, can measure the laundry load, how dirty it is, and what kind of textiles are being washed. From these parameters, the machine, in the automatic programme, determines exactly, to the last millilitre, how much detergent is needed. This saves money, it saves water and detergent, and in the end, it helps the environment.

AI also relates to the kitchen. We already have some sensors in our products today, like, for example, the Perfect Bake baking sensor, which measures automatically when a cake is ready. Now what we are doing is connecting these products, sending anonymous data to the cloud, where we have updated algorithms, and where we can calculate exactly how long the cake will take to be ready, and the user gets an indication of how long the process will take. Our new cooking hoods are connected. You can control the hood either from your cooking zone, or via Alexa or other devices such as this.

What will visitors to your stand this year discover?

There are innovations at every level, from the quietest washing machine to a smart grow system, where you can grow vegetables in your own home, even in winter time.

> Hall 3.1, Stand 101


Photo: Harald Friedrich Managing Director, Bosch Household Appliances