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Arçelik showcases two top brands at IFA 2019 – with CEO keynote and themed press conferences

Arçelik has a significant global footprint with 12 brands (Arçelik, Beko, Grundig, Blomberg, Elektrabregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance and Voltas Beko) in its portfolio, as well as products and services in 146 countries. The company employs over 30,000 people across 23 production facilities in 9 countries (Turkey, Romania, Russia, China, South Africa, Thailand, Pakistan, India and Bangladesh), and 35 sales and marketing offices around the world.
In line with its “Respecting the World, Respected Worldwide” vision, Arçelik continues to strengthen its global presence everyday and put into practice environmentally friendly, innovative technologies by utilising every source in the most efficient manner; and acts with a high level of sustainability in all of its processes.

The company is back at IFA Berlin this year, showcasing two of its flagship brands- Beko and Grundig. Both brands will hold press conferences on September 5, 2019.

Arçelik CMO Zeynep Yalım Uzun will participate as a spokesperson during both press conference alongside Mario Vogl, regional director for Northern Europe.


NOT-TO-MISS: IFA KEYNOTE BY ARÇELIK CEO

CEO Hakan Bulgurlu will deliver a keynote speech on September 7, where he will discuss Arçelik’s sustainability approach and its cutting-edge technological solutions as the company strives for a more sustainable and efficient future. He will demonstrate the company’s strong position on product innovation, the impact this will have on the long- term growth, as well as the importance of how products developed by Arçelik affect people’s lives.

Date: Saturday 7 September 2019
Time: 2:00 pm
Location: Grand Theatre Hall 26b
Duration: 45 minutes


BEKO PRESS CONFERENCE – WHAT TO EXPECT

The audience will be introduced to Beko’s latest innovations and product benefits. Together, Zeynep Yalım Uzun and Mario Vogl, along with moderator, Lisa Faulkner, will guide the audience on the impact Beko products have on a typical day in the life of its consumers. In just 45 minutes, Beko will segment the press conference into three sections, morning/ mind, noon/body and night/ soul. Within these segments, they will delve into how the brands latest products and innovations impact and help to motivate its consumers to enjoy healthier, happier lives.

Zeynep Yalım Uzun, Mario Vogl and Lisa Faulkner will introduce themselves and the theme – Time for Wellbeing. They will highlight the challenges being faced by consumers in their everyday lives before addressing how Beko is innovating to meet these needs.

Date: Thursday 5 September 2019
Time: 12:00 mid-day
Location: Hall 23 / 101
Duration: 45 minutes
Spokespeople:
• Zeynep Yalim Uzun
• Mario Vogl
• Lisa Faulkner, Moderator


GRUNDIG PRESS CONFERENCE – WHAT TO EXPECT

Grundig continues to inspire people in taking action everyday at home to pursue a better future. Grundig is redefining its brand strategy and building on three key areas of focus: quality, aesthetics and sustainability. The brand is changing its entire product portfolio to improve the little things we do inside the home which can really have a big impact on the world outside. A sustainable future starts at home! Zeynep and Mario will share some consumer insights alongside new technologies as two great innovations will be launched this year at IFA. The first one will be around home entertainment, a TV! Secondly, several announcements focusing on another important area of the home: the kitchen, where new technologies will change the cooking experience at home.

Date: Thursday 5 September 2019
Time: 3:00 pm
Location: Hall 23 / 101
Duration: 45 minutes
Spokespeople:
• Zeynep Yalim Uzun
• Mario Vogl
• Lisa Faulkner, Moderator


Photo: Hakan Bulgurlu, Arçelik CEO