The 2019 IFA Global Press Conference again saw over 300 media representatives from around the globe gathered together – this time in Andalusia, Spain. We asked some of them what they thought about the event…

“What’s really unique about the IFA Global Press Conference is it is the one international space where you meet people from all over the world – not only from the companies – which are all global companies – but also perspectives from all over the world – from journalists and people looking at the technology on a daily basis, and that’s something you don’t get anywhere else.
John Quain, Digital Trends, Tom’s Guide – USA

“I can see many journalists from different countries, and we exchange views, so I can make sure I understand the industry well. By having this kind of GPC event, it creates a kind of community or family atmosphere, leading up to IFA in September. IFA is the real event for Christmas sales enabling us to see what is sold in the market. I think it is becoming more international. Since I first joined this event eleven or twelve years ago, it has been becoming increasingly international. There is nothing else like the IFA Global Press Conference in the world. For journalists, it is a good event. And because over 300 journalists are here, more manufacturers should come to the conference. Particularly from Japan, it would be good to see more participants. Many of them don’t understand why they should be here, but it is important for PR people to join.
Waichi Sekiguchi, senior staff writer, NIKKEI Asian Review – Japan

“In 20 years of reporting on consumer electronics and appliances, there is nothing like the IFA Global Press Conference. For journalists – there is an exclusive opportunity to network with other media outlets and obtain exclusive insights from global company executives and data providers to understand the heartbeat of the industry. For suppliers – it offers unrivalled access to the most comprehensive cross section of the world’s specialist media outlets who are in one place for one reason – to broadcast and distribute the latest announcements for their highly targeted audience.
James Wells, Editorial Director, Appliance Retailer – Australia