GPC POWER BRIEFINGS INTRODUCE THE WORLD’S MEDIA TO WHAT’S HOT IN 2019

A series of power briefings at the IFA Global Press Conference (GPC) in Andalusia, Spain, enabled journalists to get a first sneak peek at some of the key innovations that will be officially presented at IFA 2019. Following are some of the highlights:

PHILIPS

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It was the first time for journalists to meet new Market Leader Philips Personal Health DACH, Marlies Gebetsberger, who outlined how her company is innovating in the field of data-driven insights into health. Philips is at the forefront with its vast expertise in connectivity, big data and Artificial Intelligence, and leveraged the IFA GPC to announce Philips Sonicar Teledentistry Solutions. Philips Sonicare Teledentistry service provides patients with remote dental consultation from licensed dentists within 24 hours.

> Hall 22, Stand 201


TCL

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Chinese brand TCL outlined its ambitions to become a major player in Europe, across the categories of TV, audio and air-conditioning over the next three years. Marek Maciejewski, Product Development Director, TCL Europe, said that the business is aiming for a top three position in Europe by 2020, and top three positions for audio and air-conditioning by 2022. He added that the company is moving into more countries, starting with the Netherlands in May, which will be followed by Portugal, the Republic of Ireland, Switzerland, Austria and countries in the Balkan region.

> Hall 21, Stand 102


HAIER

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The IFA 2019 Global Press Conference was the first official press event attended by Haier Europe CEO, Yannick Fierling, after the recent acquisition of the Candy Hoover Group. During his presentation, Mr Fierling highlighted Haier’s intent to serve a wide range of consumer targets thanks to its multi-brand strategy. Currently ranked fifth in Western Europe in terms of combined revenues, Haier aims to become one of the top three Groups within year 2022.

> Hall 3.1, Stand 102


HISENSE GORENJE (DACH)

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Julian Lietzau, Marketing Director, Hisense Gorenje (DACH), announced that the company’s sponsorship of the Euro 2020 championship will feature both Hisense and Gorenje brands. Mr Lietzau says the Euro 2020 sponsorship will run across the company’s TV, refrigerators, freezers, washing machines, smart phones, tablets, air conditioning and SDA product categories. He added that the sponsorship also includes the brand logos on the score boards at all matches and Hisense will be the exclusive supplier of display technology in stadia throughout the tournament.

> Hall 6.2, Stand 201