GROUPE SEB FOCUSES ON SUSTAINABLY, FLEXIBILITY AND INDIVIDUAL NEEDS

Groupe SEB have leveraged the Innovations Media Briefing in Berlin to announce a roadmap to “design products that reflect sustainability, flexibility and individual needs. Looking to the future, where it is estimated over 80% of the population will live in cities; space will be limited and kitchens smaller.”

“I am happy to be able to tell you that we have had a 7.8% growth in sales worldwide,” said Astrid Duhamel, Head of Communication and Digital DACH – Groupe SEB. “We have had a big increase in sales in both Austria and Switzerland, and we are the number one product in 11 different categories.”

The latest KRUPS model, the Multi Cooker C27 actively prevents food wastage by advising what they can cook with a specific amount of ingredients and through the Cookforme App.

Another highlight is the new kitchen machine that enables users to grill meat in its lid. It also incorporates a kitchen scale and allows to prepare food for up to 10 people.

One of KRUPS’ truly classic appliances, the legendary 3 MIX celebrates its 60th anniversary with the addition of a new, longer cable.

TEFAL have addressed individual tastes by introducing a grill that features 12 different programmes for grilling meat, and even includes a special one for grilling German sausages.

Rowenta addresses the challenge pets create with the Explorer Series vacuum cleaners which features a special turbo brush that sweeps deeper into floor coverings and also captures many allergens.

> Entrance South (left), Stand 101