HOW TO DELIGHT CONSUMERS IN A CONNECTED WORLD

Maria Rua Aguete, Executive Director & Technology, Fellow at IHS Markit / Technology speaks about latest trends in TV market.

Over half TVs sold are 4K today, and with 142 UHD channels, the market is growing steadily, says Rua Aguete.

Western Europe is leading the market when it comes to UHD channels. In terms of UHD TV shipments, China is the largest region for sales, followed by North America. However, when it comes to the number of homes with UHD TVs, North America leads the market, where almost 60% of homes will have UHD TV by 2020.

8 K is slowly picking-up. A total of 18,600 8K TVs shipped in 2018. China will dominate shipments this year in 8K, thanks to local panel manufacturing and fierce brand competition. Global brands are more cautious, believing 8K is ahead of its time.

5G – what does it mean for consumers and operators? Consumers are spending more time than ever on their mobile devices, playing games, checking email, or messaging. So, what content will drive the 5G market? Video was already a key driver for the 4G market. It has become central to messaging and social app strategies. 5G will be driven in part by consumer video and media. Real time gaming will also be a major driver, as well as HD and UHD video. Massive IoT will be a major factor as well, along with low latency touch and steer for cloud gaming and cloud VR.

Voice Assistance: Numerous kinds of digital assistants have been in existence for a couple of years now. 2018 was all about new form factors for existing assistants. An increasing number of options thus become available to consumers. Consumers crave interoperability. Only Alexa is meeting this need for the moment, says Rua Aguete. On the other hand, Amazon’s Echo leads the smart speaker race, with almost 90-million install base at last count. HIS Market Consumer Platforms Research found that most people use digital assistants for answering questions in general, checking the weather and news, alarm/timer, followed by making a phone call.