MediaMarkt is offering a new service via the Google Assistant, enabling customers to find the perfect television for themselves by using MediaMarkt’s voice- controlled TV product advisor.

The digital sales assistant uses a series of questions to pinpoint the right TV that suits them. Afterwards, they can also use a voice command to be taken to MediaMarkt’s online shop. The use of voice-activated virtual assistants is an important building block within MediaMarkt’s multichannel strategy. In fact, MediaMarkt claims to have been one of the first consumer electronics retailers in Germany to start offering services via the Google Assistant.

It’s already been doing so for a few years now and is continually expanding them. “OK, Google, talk to MediaMarkt!” Customers who say this to their Google Home speaker or any other device with Google Assistant can now find their dream TV with the aid of MediaMarkt’s TV advisor. This digital dialogue isn’t limited to the Google Home smart speaker, Google Home Mini or Google Nest Hub. In fact, MediaMarkt’s TV advisor can be activated on any smartphone or mobile device on which the Google Assistant app has been installed.