During his power briefing at the Innovations Media Briefing, Mike Bolatzky, manager at the Panasonic Institute, gave insights into the status quo, innovations, and forecast of the company’s focus on the future of TV.

According to our findings, 95% of those surveyed in Germany said that they watch TV at least once a week. Further statistics indicate a clear downward incline in cinema visits, whereas TV sales shot up 47% between 2017 and 2018. Current market trends are large screen, OLED technology, improved image and sound quality through technologies like HDR 10, Dolby Vision, and HLG Broadcast. 12.35 million smart TVs in Germany are connected to the internet.

Panasonic has several innovations in 2019. Requiring access only to a home WiFi network and electricity, TV>IP offers a server and client function so that users can watch media on a smart TV, which can then be transmitted to a non-smart TV, allowing users to live flexibly and save costs on purchasing two separate smart TVs.

Another new product forecast for 2019 is the HbbTV Operator App. It is standardised, meaning that one application can be used on many devices regardless of manufacturer or model, conforming to industry guideline and avoiding several different user interfaces. It combines a linear broadcast with non-linear IP content.

In a demonstration, HD+ was shown to encrypt private broadcasts (i.e. integrate them into linear broadcasting). Its features include a virtual TV guide allowing the viewer to go seven days back, browsing a media selection of a channel different to the one currently being viewed, with everything in one place. Users also have the opportunity to search by genre, i.e. “music” will display all music-themed TV shows across all channels, and create a user- defined list of channels in the sidebar.

In future developments, Panasonic is continuing the trend of making the TV a central object in a smart home, while also simultaneously allowing it to blend in. Mr Bolatzky spoke of its “discreet integration” into the decor, with pale wooden frames surrounding an aesthetically pleasing iridescent screen when not in use.

> Hall 5.2, Stand 101