PHILIPS PERSONALISED SOLUTIONS AIM TO IMPROVE CONSUMER HEALTH

Making life better by creating personalised solutions for a healthy life is the number one aim of Philips products in 2019.

Philips aims to move its focus to the various stages of life, with an emphasis on healthy living and personal care in the home. Marlies Gebetsberger, Market Leader, Philips Personal Health DACH, told journalists at this year’s Innovations Media Briefing in Berlin that Philips wants consumers to take an active role in their own health and aims to reach 3 billion people by 2030 with their innovative products.

“From personal to personalised health; that is the focus of Philips new appliances. Philips is searching for solutions that adapt to consumers that offer better, data-driven insights into health and access to professional expertise and advice,” said Gebetsberger.

Among the innovations Philips is introducing the “Sonicare teledentistry” service which provides consumers with remote dental consultation from dentists. The app acts as a “virtual hub” for personal oral healthcare, helping users manage their complete oral care on a daily basis and share brushing data with their dental practitioners.

The Philips Smart Shaver series 7000 is the world’s first connected and AI-powered shaving solution, which analyses shaver motion and determines the motion type to provide each man with a personalised shaving plan.

Philips Cares empowers people to easily form and activate a care circle of trusted family and friends. Also presented were the Philips pregnancy + and baby +, devices that track the baby from the nine months of pregnancy to the first 1,000 days of life.

And in keeping with the healthy life emphasis, Philips Airfryer utilises the latest technology of integrated sensors to help consumers prepare tasty food that is also healthy.

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