Siemens has announced a new motto: “metropolitan style of living”, the key tenets of which are personalisation, digitalisation, and urbanisation, strongly influenced by the number of megacities worldwide, set to grow from 37 to 43 by 2030.

Roland Hagenbucher, Managing Director at Siemens, presented the company forecast at the Innovations Media Briefing in Berlin, explaining that the company is mainly concerned about what the changing status quo means for the future of its goods: what is the reciprocal influence of people on cities, and what Siemens can contribute to this. Summed up, its mission is achieving a “seamless life”.

Siemens’ upcoming products include the Active Light stove, inspired by architectural design. Invisible when not in use, blending into the kitchen counter, its 80x80cm glass ceramic surface is turned into a screen when in use. The UI is intuitive, offering maximum cooking freedom through the VarioMotion feature, so that various pots and pans can be placed on top of it at will. Other features include activeLight and varioInduction plus.

Another significant upcoming product is the iQ800 Premium washing series. The washing machine and dryer work together to ensure a seamless clean. iDos technology means the laundry liquid only needs to be refilled after 20 uses, and the level of dirt is calculated, meaning only the exact amount of liquid is applied, guaranteeing sustainability along with its A+++ energy efficiency. SensoFresh applies a gentle wash to delicate items, practically eliminating the need for dry cleaning services. The dryer’s lint trap is also self-cleaning, and its SmartFinish replaces ironing. When IntelligentDry is in use, the dryer and washing machine communicate: information about the exact programme and amount of clothes is transmitted so that the clothes are dried at an appropriate level. Naturally, all devices have an accompanying smartphone app.

“We’re distancing ourselves from household consumer goods being mere devices, and taking them to new heights of becoming personal assistants and fostering sustainability,” said Hagenbucher, also hinting at Siemens creating more voice-controlled household goods in the future, thus ideally supporting a metropolitan style of living.

> Hall 1.1, Stand 101