STRONGER TOGETHER – HISENSE AND GORENJE – TWO BRANDS WITH A UNIQUE CONNECTION

In a strategic partnership since only fall 2018 Hisense and Gorenje showed a united front at the Innovations Media Briefing with Julian Lietzau, Marketing Director of Gorenje and Uwe Paul, Commercial Director of Hisense.

Hisense, founded in 1969 in China, is one of the leading manufacturers of flat screen TVs and household appliances. The Slovenian Gorenje Group, founded in 1950, counts among the leading home appliance manufacturers with customers from 90 countries.

“Since our partnership was formed, our two companies have been working together to create and optimise our products,” said Lietzau. “We are two companies with our own unique strengths, and it is very exciting to bring these strengths together in one entity. We have combined the potential of both firms, and this has given us a great deal of positive energy. Our common aim is to create quality, affordable hi- tech and lifestyle products.”

Paul said that by 2020 there will be a range of household appliances that will combine and reflect the two companies’ unique aspects.

Highlights include the Hisense H65U8B 65-inch TV, which features Dolby vision, USB recording and a built-in subwoofer. The slick design, said Paul, appeals to European taste. He also emphasised the growing market for Laser TV in Europe, which he said is often overlooked, yet has all the features of a normal TV. Hisense is working fast to incorporate the growing range of apps relevant to Smart TV into their TVs. The apps incorporate quick search functions for video on demand, one touch access and voice control via ALEXA.
Another highlight includes the Gorenje washing machines and dryers that now offer a steam programme, named Steamtech. Julian Lietzau explained that steam in washing programmes was now popular for a number of reasons, among them the ability to kill bacteria in clothing without any chemicals, but also eliminated the need to iron clothes.

> Hall 6.2, Stand 201