Mark Wu, executive director of the strategic marketing department at the Taiwan External Trade Development Council (TAITRA) highlights the state’s role in IoT.

With the rise of AI and IoT, Taiwan is now shifting from high- tech manufacturing to an innovation-driven economy. We asked Wu, how consumer electronics, telco and home appliance manufacturing industries evolving in Taiwan today.

Taiwanese companies aim to integrate their experience of developing and manufacturing consumer electronics with highlight trends, such as AI, IoT, Big Data, VR, etc. Taiwan is now shifting from high tech manufacturing to an innovative solutions driven economy. Therefore, Taiwanese companies have committed to strengthening their competence in the integration of devices, networking and systems for AI, Big Data and edge computing in order to grasp the business opportunities in smart living, robotics, healthcare and home appliances. This will be the key to enhancing service capabilities, application and offerings in the market of consumer electronics.


Are there any new and interesting companies from Taiwan attending IFA this year?

This year, in addition to leading ICT companies, such as Acer, Asus and Adata, there are also lots of companies from Taiwan that will showcase innovative ideas for smart living and products developed based on technology of AI, IoT, VR, and so on.
For example, New Kinpo Group will showcase its consumer electronics brand, HiMirror, which is producing the world’s first smart mirror. HiMirror’s smart beauty device combines skin analysis, fitness management and digital make-up try-on through AR technology. In addition, the world’s first adjustable electric wine aerator from Mercuries Asia will be showcased at the Taiwan Excellence Pavilion. The patented Adjustable Air Intake Mechanism lets consumers mix their red wine with different volumes of air to arrive at the desired aerated texture and flavour.

What product categories are the “sweet spots” at the moment?

Smart appliances are becoming necessary for everyone to access and control things at home. The majority of smart appliances are powered by the internet of things (IoT), and AI pushes the IoT revolution. AI is now a mainstay in consumer tech by being integrated into every piece of IoT technology and changing the way companies do business. With the development of voice and facial recognition, applications between AI and robots, and increasing availability of connected appliances, the future of the smart home market and personal service robot looks promising.

You have been attending IFA for some time. Please tell us about your relationship with IFA and why this show is important for your members.

Germany is Taiwan’s 7th trade partner and ICT products represent the highest percentage in Taiwanese global exportation. IFA, as the biggest tech trade show, is the main meeting place for key buyers and experts from the industry and the media. In addition, IFA is the perfect platform to communicate with consumers and introduce new ideas into the European market. Attending IFA is always a good opportunity for Taiwan Excellence to introduce excellent Taiwanese companies and brands and also to enhance Taiwan’s image.

Photo: Mark Wu Executive Director of the Strategic Marketing Department, Taiwan External Trade Development Council (TAITRA)

> Hall 25, Stand 415