Qualcomm’s IFA Keynote focuses on the next wave of mobile innovation unlocked by 5G
Qualcomm President Cristiano Amon will be expounding the virtues of the new generation of mobile technology on IFA’s 2019 keynote stage next Friday afternoon. As a foretaste, we asked him to give some details on how rollout has been coming along for 5G in Europe, and what key industry players Qualcomm has been involved with so far.
5G is already a success in Europe with launches from operators like EE, Elisa, Swisscom, TIM and Vodafone. There are multiple smartphones launched, including those from Samsung, LG, OnePlus, OPPO, Xiaomi and ZTE. In fact, most of the devices launched in Europe are using the Qualcomm Snapdragon 5G platform. It is fantastic for consumers to have the choice between so many great 5G smartphones from the start.
WE ARE SEEING DEPLOYMENTS AROUND THE WORLD, MAKING IT A GLOBAL PHENOMENON
What about the rest of the world? Where are the key rollouts taking place?
We are seeing deployments around the world, making it a global phenomenon. In fact, the 5G transition is moving faster than 4G. In the first year for 4G there were 4 carriers and 4 devices launched in a few countries. With 5G there are deployments by more than 20 operators in 10 countries with no less than 20 devices to be launched using Snapdragon 5G platforms by the end of the year. And there are over 150 designs announced or in development. Over the past several months, operators and OEMs officially launched commercial 5G networks and devices one year ahead of schedule. In the United States, operators including Verizon, AT&T, Sprint and T-Mobile have launched 5G in major cities. China is moving to 5G also ahead of schedule. All three major operators there have announced 5G plans. In fact, by the end of this year, they will deploy roughly 100,000 5G base stations, which, put in context, is the equivalent of the scale of the entire network of a large US wireless operator.
How is Qualcomm innovating in this field?
Qualcomm, at its heart, is a company that invents breakthrough technologies that transform how the world connects, computes and communicates. We invested in 5G R&D early with a particular focus on the 5G unified air interface, Massive MIMO and mmWave – a technology many said would never be mobile. We use these fundamental technologies to create leading solutions that help our customers compete, innovate and grow. 5G starts with your smartphone, but will soon be in your PC, your car, and then in virtually everything else.
What makes you the most excited about the future?
Looking ahead, it is clear that the future is connected. And with this connectivity comes richer and more immersive experiences. These intelligent and connected devices will unlock a wave of innovation that will bring new devices and services to market. Video will be something we stream every day, everywhere, just like we stream music today. Gaming will take advantage of the vast computing capabilities in the cloud and become much more engaging across devices. Social will be transformed by virtual presence.
Who should attend your keynote and why?
Everyone who makes a product, offers a service or runs a business should come see what 5G will bring. It will be essential to understand what this next evolution of connectivity means for their companies and lives. Qualcomm is looking forward to working closely with the broader ecosystem of companies in Europe and around the world to deliver this future.
Keynote by Cristiano Amon, President, Qualcomm
Date: Friday 6 September 2019
Time: 2:00 pm
Location: Grand Theatre – Hall 26b
Photo: Cristiano Amon, President, Qualcomm