5G – WE’RE LIVING IN IT

ADVERTORIAL

Blazing fast speeds and new user experiences are here in Europe and across the world

5G is here — in cities across the globe and at IFA 2019. It’s an exciting time filled with possibilities and “firsts” for Europe. Today it’s the ability to download movies or entire playlists over mobile networks in seconds. In the near future, it will be experiences like 360-degree video streaming, real-time video translation, and multi-player cloud gaming on mobile.

With all the events and device and network launches of the past few months, the 5G milestones just keep rolling in. This momentum will pick up pace today, when Qualcomm President Cristiano Amon takes the IFA stage for a keynote you won’t want to miss. Representing the company behind many of the technological breakthroughs that made 5G a reality, he will discuss the latest updates on the 5G rollout, talk about the potential of this next- generation of wireless, and likely make an exciting announcement or two. Overall, it will be the best place to learn about the present and future of 5G.

Currently, more than 20 5G networks are live across the globe. About half of these are in Europe, where much of the initial 5G excitement took place.

Qualcomm was first to 5G, and then first to bring 5G to Europe. In April, Swisscom launched the first commercial 5G network in Europe, followed by Sunrise, EE, Vodafone, TIM, and Deutsche Telecom, among others. These networks are now serving blazing fast speeds and ultra-low latency to people with new 5G smartphones like the OnePlus 7 Pro 5G, OPPO Reno 5G, LG V50 ThinQ 5G, Xiaomi Mi MIX 3 5G, and ZTE Axon 10 Pro 5G. Upon launch, European consumers reported speeds ten times faster than 4G (according to theverge.com). This is the initial promise of 5G, and it will only get better from here.

In Europe and across the world, 5G is landing in people’s hands at a much faster rate than when 4G initially rolled out. Qualcomm Technologies recently announced it expects over 20 OEMs to launch 5G devices in the first 12 months following the first commercial launch.

CURRENTLY, MORE THAN 20 5G NETWORKS ARE LIVE ACROSS THE GLOBE. ABOUT HALF OF THESE ARE IN EUROPE, WHERE MUCH OF THE INITIAL 5G EXCITEMENT TOOK PLACE.

The scale of the 5G rollout is around five times more than the deployment of 4G, which saw four operator and three OEM launches in the first year. The pace of this transition is especially exciting when considering the challenges of developing 5G (such as mobilising mmWave) and how recently Qualcomm Technologies was first introduced to the technology that made it possible. Qualcomm Technologies unveiled the Qualcomm Snapdragon 855 Mobile Platform, the world’s first commercial 5G mobile platform, last December. And it was only 2016 when the company announced the Snapdragon X50 5G modem, the first ever announced 5G modem, which now powers virtually all the first wave of 5G devices launched so far.

It’s been an exciting journey from those launches to today. Even in the few short months since the first 5G commercial network launch, Qualcomm Technologies doubled its design wins from 75 to 150. This means even more devices are on the way and that we’re one step closer to a truly 5G world.


Keynote by Cristiano Amon, President, Qualcomm
Date: Today, Friday 6 September 2019
Time: 2:00 pm
Location:  Hall 26b, GRAND THEATRE