AN EVEN SMARTER AIR PURIFIER

Korea-based Coway launches a high-end connected model integrating Alexa

With a growing interest in health and a concern about air pollution in Europe, and indeed globally, the market for air purifiers is expected to grow significantly in the near future. To this end, buyers will be paying close attention to the new products on show from Korean manufacturer Coway, who recently launched the AP-1515G, a new generation purifier that works with voice command via Amazon Alexa. We asked Coway CEO Haesun Lee to tell us about this new model.

We launched the Coway AP- 1515G in Italy and Germany this year to globally expand our market. This premium IoT-based air purifier can, in real-time, monitor the indoor air quality (IAQ), and adjust speed based on pollution levels. The product is Wi-Fi enabled and it can be monitored and controlled via the IoCare app. And to make it even more convenient, we integrated Amazon Alexa which allows for voice control of the AP-1515G and this will be available in Italy and Germany by the end of this year.

WE INTEGRATED AMAZON ALEXA WHICH ALLOWS FOR VOICE CONTROL OF THE AP-1515G

What is Amazon Dash Replenishment, and how does it add value to your offering?

Amazon Dash Replenishment allows connected devices like the Coway AP-1515G to automatically monitor and reorder consumables. By enabling the product with Dash Replenishment, we’re able to ensure our customers never have to worry about having unhealthy air quality. We’re utilising Dash Replenishment to track the filter’s status and automatically reordering and delivering the right airfilter, at the right time.

How important is IFA as a platform for your marketing and promotion?

IFA is one of the largest consumer electronics and home appliance shows, and it’s a major event for media from all around the world. Coway sees IFA as a great opportunity to demonstrate innovative technology and products to trade visitors and media – growing business, but also for promotion.

> Hall 5.1, Stand 107