US floor care brand Bissell is exhibiting at IFA for the first time and is using the show to launch new cordless vacuum cleaners.
The family-owned business was established in 1876 in Grand Rapids, Michigan and is currently run by fourth generation owner, Mark Bissell.
At its IFA press conference, Vincent Huinck, Bissell’s international commercial director, unveiled CrossWave Cordless, a three-in-one cleaner that vacuums, mops and dries hard floors and carpets in one go.
The second product launching at IFA is the Icon 25V, a cordless vacuum stick that features a tangle-free motorised brush roll that can provide cleaning for up to 50 minutes. The model also features automatic oor type recognition, LED illuminated tools, a mess-free cleaning system and tools for removing pet mess and hair.
Mr Huinck said: “Since entering the international market ve years ago, Bissell is experiencing significant market growth – with its presence at IFA, Bissell is underlining its expanding market position in Europe. IFA is the perfect platform for us to show the outside world and our international trading partners our new product line-up”.
Hall 9, Stand 111
Photo: Vincent Huinck, International Commercial Director, Bissell