DIGITAL OPPORTUNITIES IN HEALTH

As part of the IFA NEXT Innovation Engine, Anne Braun, Digital Health Hub Lead, Zollhof Tech Incubator, is speaking at IFA today on the subject Silver Surfer Meets Innovation. She spoke to IFA International about her work at the Tech Incubator.

Zollhof is a fast-growing tech incubator in Germany and part of the Federal Ministry for Economic Affairs’ Digital Hub Initiative. We work with start-ups, help them to validate their business model and get their first customers and investments. As health is one of the most complex sectors, we also host events and workshops to provide relevant know-how.

GLOBAL MARKET POTENTIAL FOR DIGITAL HEALTH SOLUTIONS IS PREDICTED TO INCREASE TO $500BN (€547BN) BY 2025

Where are the biggest challenges and opportunities in the field of digital health?

While global market potential for digital health solutions is predicted to increase to $500bn (€547bn) by 2025, the sector is less digitised than a lot of other industries due to heavy regulation. Allowing doctors to prescribe health apps is long- awaited, but at the same time it’s important to educate them about these apps to make sure they can make use of the new concept in a way that benefits patients.

How is demographic change an opportunity for health startups?

We’ll see an increased demand for telemedical services, especially in areas with an ageing population. With the greatest growth rate in internet use being among people 65+ there is a huge and engaged target group for a wide range of digital health applications that health start-ups can cater to.


Keynote by Anne Braun, Zollhof Tech Incubator, Nürnberg, Germany
Silver Surfer Meets Innovation – demographic change as an opportunity for health start-ups
Date: Friday 6 September 2019
Time: 2:20 pm
Location: IFA NEXT, Hall 26


Photo: Anne Braun Digital Health Hub Lead Zollhoff Tech Incubator